DECA prepares emerging leaders and entrepreneurs for careers in marketing, finance, hospitality, and management in high schools and colleges around the globe.
DECA prepares the next generation to be:
• Academically Prepared - DECA members are ambitious, high-achieving leaders equipped to conquer the challenges of their aspirations.
• Community Orientated - Recognizing the benefit of service and responsibility to the community, DECA members continually impact and improve their local and broader communities.
• Professionally Responsible - DECA members are poised professionals with ethics, integrity and high standards.
• Experienced Leaders - DECA members are empowered through experience to provide effective leadership through goal setting, consensus building and project implementation.
As an integral part of the classroom curriculum, DECA's industry-validated competitive events are aligned with the National Curriculum Standards in the career clusters of marketing, business management and administration, finance, and hospitality and tourism.